Search results for: “”
-
adidas launches integrated experience zone at HomeCourt concept store in Chennai
The store was launched by cricketer and adidas athlete, Rohit Sharma. The new store located at Express Avenue Mall, spanning across 7,100 sq.ft. introduced the international retail concept – ‘HomeCourt’ to the cityadidas on Thursday opened its new HomeCourt store in Chennai, the first-of-its-kind concept in India which integrates a consumer experience zone.
The store was launched by cricketer and adidas athlete, Rohit Sharma. The new store located at Express Avenue Mall, spanning across 7,100 sq.ft. introduced the international retail concept – ‘HomeCourt’ to the city. The store used sports as a centrepiece for storytelling which manifests in the physical space – whether it’s the material used for architectural purposes or the design of the store.
Speaking at the opening, Director-Heartbeat Sports & Outdoor Business Unit, adidas Group India, Dhanashree Sowani said, “We always commit to bring cutting-edge innovation and unique experiences to our consumers in India, keeping that in mind we are very excited to introduce a new HomeCourt store in Express Avenue Mall, Chennai. With this concept store we will be able to provide a relevant range of products to our consumers matching their sporting needs with an advanced experience centre.”
The Chennai HomeCourt allows the athlete to take the experience to the next level, not only do consumers can wear and feel the product, but also put it to test at the football zone. At the Print Shop the user journey gets completed, they get their name and number customized on the football jersey. For the runners delight consumers simply put the running shoe on and step on to the treadmill.
The HomeCourt store boasts of the cutting-edge technology and innovation of the adidas products including the best-selling Boost running range. The football zone is replete with iconic boots, European club jerseys and a framework that provides the best in class retail experience to feel the thrill of the game. Footwear, which is at the heart of the brand, finds centre-stage in the store. There are also dedicated sections for apparel and accessories for each sport.The new HomeCourt store brings the passion for sports, design and innovation to a brand new high by creating a unique and interactive experience for consumers. The store allows its customers to choose from the latest range of footwear, apparel, accessories and equipment for all their sporting needs including Running, Cricket, Training, Basketball, Football and Tennis among others. The store also has a print shop that will allow customizing of merchandise to enable customers to have their name or numbers printed on their jerseys.
Cricketer and an adidas Athlete, Rohit Sharma commented, “I am thrilled to be a part of the launch event of India’s unique sports experience store, Homecourt. I have always loved wearing adidas and their products have helped me remain comfortable so that I can be focused on my game. I am happy to be here to innaugurate India’s premiere experience centre for sports and fitness freaks who can now shop for all their sporting needs in one place.”
adidas strives to inspire athletes and sports enthusiasts and the HomeCourt store is designed to give consumers an opportunity to experience the brand’s products and encourage them to perform better.
-
Cricketers can’t complain of burnouts, says Rohit Sharma
Cricketer Rohit Sharma at a promotional event for Adidas after the inauguration of a store in Chennai.Flamboyant India batsman Rohit Sharma feels cricketers have a short shelf life and they shouldn’t complain about burnouts.Stating that he doesn’t believe in taking a break citing tight schedule as excuse, Rohit said: “Cricketers have limited careers, we cannot play till the (age of) 60, 70. We have to make the most of the time we have.
“There can’t be excuses of burnout, tight match schedule.”
Asked whether he would like to take a break at some point given the tight schedules, the Mumbai batsman, who holds the record for the highest ODI score (of 264) said: “Not really. I am coming back from an injury. I don’t see myself doing that, I want to play as much as possible. Whenever I get the opportunity I want to be there on the field.”
He also said cricketers these days are used to tight schedules.
“We are all used to tight schedules. It is not happening now, it has been happening for a while now. We all understand how to take care of our bodies and there are specialists (physios/trainers) to help us out,” said Rohit, who is here for the first ODI of the India-Australia series to be held on September 17.
“Because of the schedules, you see a lot of rotation happening. Whenever we play a series we have to make sure that the guys are 100 per cent fit and the trainers take care of that.”
Asked about India’s plan to contain Australia captain Steve Smith, Rohit said: “We have to make sure he doesn’t score too many runs.”
Rohit, who is coming off a good ODI tour of Sri Lanka where he scored 302 runs including two centuries and a 50, said he hoped to continue the good form against the visiting Australians.
“I will be happy if I can come up with the same performances as last time. Things have changed, team dynamics have changed. The venues will be different. I have to start afresh and not think about what happened in the past. I will be happy to get the same performances out again,” he said.
Rohit had scored 491 runs in the last home series against Australia in 2013 which India won 3-2 with two games being abandoned due to weather conditions.
Asked to compare Ravindra Jadeja, who was rested for the limited-overs leg of the Lanka tour and from the first three ODIs against Australia and Axar Patel, Rohit said both are different.
“I would have to see a lot more of him (Axar) before I can comment. He has done well so far. Yazuvendra Chahal and Kuldeep Yadav are good too and leg-spinners are always helpful in getting us breakthroughs,” he said.
-
Contact Us
Comfy’s Presence
Get in Touch with us
Contact Information
Comfy Shoemakers Pvt Ltd
295, Sidco Industrial Estate
Ambattur, Chennai-600098
Phone: 044 2624 1049, 044 4207 7704
Email: info@comfyshoemakers.com -
Careers
Ready for the Challenge?
If you are passionate, determined, adventurous, incredibly talented, simply clever with numbers and love sports, you may have a home at Comfy Shoemakers. We are hiring for the following positions.Senior Retail Associate
Retail Associates with an experience of 1-3years in Apparels or Footwear Products.
Want to make a difference? So do we. But we can’t do it without you.Apply Now
Fill in the form or alternatively you can contact
hr@comfyshoemakers.com
Be part of a diverse and inclusive culture that drives innovation and business success. Explore the ways Comfy Shoemakers values and supports it workforce.
