February 9, 2017 – It’s often said records were made to be broken, but global fitness leader, Reebok, may have forever changed that axiom. Powered by the brand’s newest functional training shoe, the Nano 7, Reebok gathered special guests and athletes around the world to break 44 of the top fitness-based GUINNESS WORLD RECORDS titles in just 24 hours. The global, record-shattering event showcased the versatility of the Nano 7, which has broken more world

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Canton, MASS – January 4th 2017 – Reebok today launched the Reebok CrossFit Nano 7 training shoe, upholding its legacy as one of the leading footwear brands in the CrossFit community. As Reebok continues to evolve the Nano franchise, adjustment to the ultimate training shoe includes precise refinement to the silhouette, helping to improve the fit for every athlete. Built as the ultimate training shoe, the Nano 7 allows anyone pushing their body through a

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The adidas Futurecraft Biofabric features include being 100% biodegradable through a fully natural proc The adidas Futurecraft Biofabric features include being 100% biodegradable through a fully natural process adidas has partnered with AMSilk for the first premium innovation footwear made using silk biopolymers Concept shoe unveiled at renowned Biofabricate Conference in New York  adidas has today unveiled the world’s first performance shoe made using Biosteel® fiber – a replication of natural silk – at the Biofabricate

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CANTON, Mass. – October 20, 2016 – Today global fitness leader Reebok introduces Liquid Factory – a ground-breaking manufacturing innovation that could fundamentally change the process and speed of footwear creation. Developed by the Reebok Future team, the Liquid Factory process uses state-of-the-art software and robotics to literally draw shoes in three dimensions. The new technique leverages 3D Drawing, where a proprietary liquid material, created especially for Reebok by BASF, is used to draw shoe

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Hollywood rapper Kanye West and adidas Originals collaboration brings back the Yeezy Boost 350 with a bold evolution, as the shoe debuts with a flash of colour in India. Redesigned yet true to its roots, the Yeezy Boost 350 V2 is crafted with premium materials that infuse adidas’ technology with Kanye West’s unmistakable aesthetic, said a statement. A streak of solar red bears the mark ‘SPLY-350′. A semi-translucent rubber outsole and TPU sidewalls create a

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The adidas Group today officially laid the foundation stone for two new employee buildings at its headquarters in Herzogenaurach. `Campus Expansion South´ is a further key prerequisite for the company’s continuing growth and includes a new office building for more than 2,000 employees as well as an events building with integrated employee restaurant. In addition, another multi-storey car park will be built. Although the project is not scheduled for completion until the end of 2018,

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adidas today announced that its industry-changing SPEEDFACTORY is all set to go commercial in Germany. SHARE adidas today announced that its industry-changing SPEEDFACTORY is all set to go commercial in Germany. The new SPEEDFACTORY facility will begin large-scale production in 2017. As a sports company we know that Speed wins. That’s why we defined Speed as one of the key choices of our strategic business plan ‘Creating the New’. With the adidas SPEEDFACTORY we are

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The adidas Group removes plastic shopping bags from its own retail stores SHARE The adidas Group removes plastic shopping bags from its own retail stores In total, the move will eliminate approximately 70 million plastic shopping bags per year This is yet another step taken by the adidas Group on its journey to become a more sustainable company To celebrate Earth Day, and to underscore its ongoing commitment to sustainability, the adidas Group announced today

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