The store was launched by cricketer and adidas athlete, Rohit Sharma. The new store located at Express Avenue Mall, spanning across 7,100 sq.ft. introduced the international retail concept – ‘HomeCourt’ to the city adidas on Thursday opened its new HomeCourt store in Chennai, the first-of-its-kind concept in India which integrates a consumer experience zone. The store was launched by cricketer and adidas athlete, Rohit Sharma. The new store located at Express Avenue Mall, spanning across

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Cricketer Rohit Sharma at a promotional event for Adidas after the inauguration of a store in Chennai. Flamboyant India batsman Rohit Sharma feels cricketers have a short shelf life and they shouldn’t complain about burnouts.Stating that he doesn’t believe in taking a break citing tight schedule as excuse, Rohit said: “Cricketers have limited careers, we cannot play till the (age of) 60, 70. We have to make the most of the time we have. “There

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Designer Melody Ehsani is known for her female-forward, cool-girl aesthetic and she’s singing the same, refreshing tune with her new Reebok Classic collaboration. Like any true artist, Ehsani is tapping into the political unrest by reminding us all that the”power of the people is greater than the people in power,” and her message is right on time. The super woke collection focuses on celebrating women of color and features jumpsuits, t-shirts and dresses with major

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Cinco de Mayo celebrations have come to an end, but who says you have to stop celebrating?. If you’re in a Cinco de Mayo mood every day, maybe you should pick up the Reebok Ventilator Supreme Cinco de Mayo. This quickstrike release of the Reebok Ventilator Supreme rocks a Mexico-theme color scheme where a White leather and mesh upper is accented by the Red and Green hits noted on the Reebok Vector design. Adding a

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Marking the return of a true cultural icon, adidas Originals brings back the iconic Samba Classic silhouette for 2017, kicking things off with a premium made in Germany edition. Faithful to the original form of the football-inspired silhouette, the Samba has been reproduced in its purest form, featuring a premium vintage white nubuck construction with black serrated 3-stripes marks and the essential suede T-toe panel. The shoe’s trademark long tongue is back in molded premium

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Quarterly profits at Adidas rose by nearly a third as world’s second biggest sportswear group notched up rapid growth in its key North American and Chinese markets. The German group said that in the three months to March net profits had jumped 30 per cent to €455m, while sales rose 19 per cent to €5.7bn. Analysts had expected €421m in net profit, according to a Reuters poll. Adidas’s shares rose 3 per cent on the

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Adidas AG aims to increase its sales by 40 million pairs of sneakers annually, to more than a half-billion by 2020, largely by appealing to fashion-conscious teens and urban hipsters. At the heart of that effort: a decades-old shoe named after a retired tennis player who lives in South Carolina and hasn’t won a major singles tournament since 1980. The shoe is the Stan Smith, a white-leather number with pale green accents introduced in 1971,

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Another step in the company’s commitment to create one million pairs of shoes made from Ocean PlasticTM in 2017. adidas set to release three new Parley running shoes on May 10. adidas x Parley Run for the Oceans digital event brings the movement closer to its global community. Four Major League Soccer (MLS) teams to wear jerseys made from Parley Ocean Plastic™ on pitch this weekend as a sign of support for the oceans. adidas

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adidas strategically partnered up with Carbon to create the first performance footwear crafted with light and oxygen adidas strategically partnered up with Carbon to create the first performance footwear crafted with light and oxygen Digital Light Synthesis enables adidas to bring the most personalised performance products from imagination into physical reality adidas to create high performance footwear with scale and speed through Digital Light Synthesis, with more than 100,000 pairs by end of 2018 Through

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Canton, MA – April 1, 2017, Reebok, a global pioneer in running and fitness innovation and manufacturing, has today launched the Reebok Floatride Run – its most technically-advanced running shoe to date, which provides an unprecedented level of comfort and performance for runners around the world. The exciting new shoe has been in Reebok development for an extended period and offers the lightweight Floatride Foam technology that helps enable runners to float through their run.

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