We are Comfy Shoemakers

It all began in 1985, when Mr. Vasu V. Bhatia , started Comfy ShoeMakers as a manufacturing company of safety shoes and school shoes. Comfy ShoeMakers Private Ltd one of the largest master franchisee of Adidas group pan India. The mantle was soon passed on to his son and the present Managing Director of the company, Mr. Upendhra Bhatia, who by his hardwork and dedication has taken the company to new heights.

Comfy ShoeMakers Private Ltd is one of the 1st partners of adidas in india , since 1995. We started as Distributors of the brand, 1995 -2009 , and opened our 1st retail store in 2004 and opened 10 stores in 2008-09 , during the downtrend in the world economy, as we felt it was an opportunity to get lower rental properties. The company is into Retail of Adidas and Reebok through 50 exclusive Adidas and Reebok stores over Tamil Nadu, Kerala and Pondicherry. At ShoeMakers, we believe in fulfilling every demand of our customers, be it providing state of the art products in sports and lifestyle or custom tailoring to user’s specific needs. For us, the customer is king, and all our efforts are aligned towards customer satisfaction.


While the list of our achievements is endless, some of the noteworthy ones are as below

Best sports brand , retail award 2018

Best Unisex brand, retail award 2018

Awarded maximum technology footwear selling stores award for 2006,2007,2008,2009.

Awarded best retailer award from Adidas India for 2011.

Awarded the Excellence Award for Best Adidas Franchisee in 2013 by none other than Mr.Sachin Tendulkar.

Best Retailer Award 2014

Best Partner Award, Consumer Focus 2015

But all this in no way means that we shall be stopping ourselves from further expansion. 2014, is the year when we decided to get into retailing Brand Reebok. In Tamil Nadu , we have dominant market share for the brand adidas. With reebok making a comeback into India with their new concept of fit hub stores, we thought it is good opportunity to be part of Reebok and increase our market dominance of Tamil Nadu market. Reebok is now a fitness brand and both together compliment each other as competitive brands. Our endeavor has been to open adidas and reebok stores next to one another, to create a market in every location. Our plans in the near future involve dominating the market through Adidas and Reebok Stores. – “ own the market “. At ShoeMakers, we reflect the Adidas credo – “Impossible is nothing”! With the Health and Fitness industry facing a boom in India like never before, we at Comfy ShoeMakers believe that in the times to come, the joint collaboration of Adidas and Reebok will dominate this market and when that happens, we will be there!

Message from Managing Director

Comfy is working with two of the most respected brands in the world in the sporting and fitness industry, Adidas and Reebok. This will benefit Comfy as Adidas and Reebok complement each other as brands and at the same time, create a more competitive platform.

Every entrepreneur needs to answer the question – what makes his team or company strong? In our case, there are many answers to this question.

But there are two factors of strength that stand out: The first is our towering desire to win, which can be witnessed in every endeavor of ours. Its in our DNA. The second factor is that we have a clear purpose – sports. Everything we do in Comfy is related to sports. Our existence is due to sports. We think like true athletes. Every setback, gives us the desire to come back stronger than before.

We expect to inculcate the same desire in our team. We ask ourselves, what next in order to grow much faster in top and bottom line!

Mr.Upendhra Bhatia
Managing Director


Comfy ShoeMakers strives to set highest retail standards in the industry by providing best shopping experience to its customers.
  • We are consumer focused and therefore we continuously improve the training of our Staff to match and exceed consumer expectations and to provide them with the highest value.
  • We are committed to delivering outstanding financial results.
  • We are honest, passionate, ethical, and fair to all concerned. We deliver what we commit.

Celebrities at Comfy Stores

Our Customers Love Us

Below testimonials says it all!

I am an Army officer posted in the north, and was on tour in South India, where I visited the Adidas store at Salem. I am a Golfer and was looking at Techfit apparel for golf. Unfortunately they did not have it in their store. I was leaving the next day for Coimbatore but they assured me that they would manage it and deliver it to me. They took my address at Coimbatore. I went off to Coimbatore the next day. Somewhere during lunch I got a call from a store manager of Adidas in Coimbatore telling me that they found the Techfit apparel which I had requested for and would be delivering it to my residence shortly. I was so happy by the service that I complimented them on it. They assured me that if I ever required this particular product they would find a way to send it to me. I wish this sort of customer service would be available in all the Adidas stores.

Col SC. Sharma
Col SC. Sharma, ASC

I was very impressed with everything about your company. The fairness of your return policies if needed, the promptness of delivery and the quality and availability of items. Will use your company in the future.

Mala, Chennai

Customer service! Helpful and informed always.

Swati Subramaniam
Swati Subramaniam, Chennai

I’ve been a customer for a long time and have had nothing but an excellent report card for your company. The most important thing to me is customer service. That is why I will definitely shop here again! Thank you so much.

Lalita Devi
Lalita Devi, Ooty

Your customer service is out of this world! Beyond happy with you guys. I plan on recommending you to everyone I know!

Farah Saheed
Farah Saheed, Pondicherry

Great place to get all my sports merchandise, complimented by fast and exemplary service.

Deepak Raj
Deepak Raj, Lt Gen

Shoemakers is the best.

Lt Cdr Ankit Atree
Lt Cdr Ankit Atree, INS Adyar

I totally love the hospitality of the Tnagar Adidas store; the staff are always helpful and friendly. I had wanted a shoe but they were out of stock. The staff assured me that I would get it soon. I had given up hope but the next morning they delivered the shoe to my house. It was such a pleasant surprise.

Laila P.
Laila P., Chennai

I visited the Adidas store at Express Avenue sometime back during the sale. It is such a busy store but the staff there are always smiling even though there was such a rush. I liked a shoe and they made me sit for a while and in no time I had tried it on and was at the billing counter. They have a reputation of smooth delivery. I found the experience worth coming back for.

Tianna, Bangalore