Canton, MASS – January 4th 2017 – Reebok today launched the Reebok CrossFit Nano 7 training shoe, upholding its legacy as one of the leading footwear brands in the CrossFit community. As Reebok continues to evolve the Nano franchise, adjustment to the ultimate training shoe includes precise refinement to the silhouette, helping to improve the fit for every athlete.
Built as the ultimate training shoe, the Nano 7 allows anyone pushing their body through a work out to be light on their feet. The inclusion of NANOWEAVE technology helps to achieve the most comfortable, most durable, and most breathable Nano ever.
Additional features to the shoe include Powerlaunch toebox, adding to a strong foundation for improved power, fit and stability. Reinforced heel clips offer stability and locked in feel for any movement in your workout.
For the first time in the history of the Nano franchise, fitness fans will be able to get their hands on the latest Nano training shoe in January, ensuring they can take advantage of the sleek design and dynamic fit while competing in this 2017 Reebok CrossFit Games Open and ensuring all fitness enthusiasts can make every nanosecond count throughout 2017 when working out in this ultimate training shoe.
“Reebok always strives to produce the best products for the CrossFit and the greater fitness community. We continually develop and provide the most versatile training franchise in the Nano. Our ultimate goal is empower the community to move the way they were born too.” said Judson Vancor, Global Director of Product at Reebok.
As with previous Nano evolutions, the Nano 7 includes many advanced updates working alongside NANOWEAVE, which include:
- Refined structural fit – strengthening foundation in the foot to help improve power
- Expanded RopePro – ensures durability and protection and is now adhered to the medial upper and eye stay with a new super grippy rubberized material
- Cushion and shock absorption – provides a smoother ride during workouts that include running and box jumps
Vancor continued: “We want to cement Reebok’s place as the top training brand, by strengthening our bond with CrossFit athletes with the shoe that has become essential to any workout.”
“Reebok understands that even the smallest of changes can make the biggest difference. It´s very cool that we get to be a part of the process of the Nano evolving with every year, making sure we always have the best footwear available out there! This year, the shoe is launching in January, so I can train for the majority of the season in the footwear I´ll be competing in at the 2017 Games!” – Katrin Davidsdottir, 2015 and 2016 CrossFit Games Champion
The Reebok CrossFit Nano 7 will be available from the official CrossFit store at store.crossfit.com on January 4th 2017, and on Reebok.com from January 5th 2017.
For more information, visit @Reebok or contact:
+44 (0) 7894 808 565